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Chai2Coffee
I started with books. Then blogs. Then brands.
Somewhere along the way, I realised that marketing is storytelling with purpose, strategy wrapped in emotion, and data powered by curiosity.
signed to rejuvenate, refresh, and elevate your experience.



My Blog: Sip, Connect, Reflect


India's stars at the Australian Badminton Open 2026: Sydney, you should not miss it
Indian Badminton's Biggest Names Are Coming to Sydney, and you should not miss it. The Sathio Group Australian Badminton Open 2026 returns to Sydney from 9–14 June 2026, bringing some of the world's best badminton talent to the Quaycentre at Sydney Olympic Park. Figure 1: Sathio Group Australian Open As a BWF World Tour Super 500 event, the tournament attracts Olympic medalists, world champions, and rising stars from across the globe. For the Indian community in Australia, th
Anika Kapoor
6 days ago5 min read


Introverts Are Not Bad at Networking: We Just Do It Differently
How I overcame my fear of networking Speaking up always used to terrify me. The thought of walking into a room full of strangers or even classmates used to make me anxious. I would sit quietly, observing, my mind racing with the fear of judgment: What if I say the wrong thing? What if no one notices me? What if I just make a fool of myself? As a reserved person, networking always felt like something that was just not for me. But, over the past few years, I have learned that b
Anika Kapoor
May 14 min read


The Fan Who Was Always There: Understanding the Women's Sport Audience- Insights from India
If you ask most brands about investing in women's sport in India, you will often hear, 'But is there really an audience?' I have been following women's sport and conducting research in the field for a long time. The data has a clear answer. Yes, it is worth the investment and always has been. The problem was never the audience. It was the assumption and the (stereotype?) AFC Women's Asian Cup 2026/India vs Chinese Taipei The statistics brands can no longer ignore Let's start
Anika Kapoor
Apr 124 min read


Dear Degree: A letter to the chapter that built me piece by piece
Thank you. Not just for the degree I now hold, but for the person I have become because of you. You did not come in easily. You came in with tears. You came with doubts. You came with silence that felt louder than words. Thank you, Degree When I first packed my life into suitcases from India to Brisbane, I thought I was just chasing a Master's, but what I didn't realise I was stepping into a transformational zone, one that would challenge me, teach me, and shape me in ways I
Anika Kapoor
Apr 123 min read


From Grocery Runs to Career Wins: What I Learned as an International Student
Moving to Australia for my Master’s was a step into the unknowns, filled with excitement, challenges, and a lot of uncertainty. For international students like me, the classroom is just one part of the journey. The real test lies in adjusting to a new culture, spending your weekend juggling household chores, managing finances, and standing out in a competitive job market. The Global Perspective If you are reading this, chances are you have faced these hurdles too. But here i
Anika Kapoor
Apr 124 min read


Lessons from a Program that Transformed Me
I got the opportunity to represent my university internationally in Singapore for a Startup AdVenture Program. During the four-weeks program, I not only gained hands on experience in my field of expertise but also built on multiple skills which I feel are have gradually become lifelong lessons. Representing UQ in Singapore Adapting to the new environment and blending in with the startup ecosystem of Singapore was tough at first but equally rewarding. It was an experience that
Anika Kapoor
Apr 122 min read

Let’s Brew Together
Got an idea, thought, feedback or just want to say hi? Drop me a message. I would love to hear from you
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